The project’s Question Zero is answered by the following statement: What should we show at CES 2016 to present a compelling vision for the CM future in 2020 and beyond, to WOW automotive OEMs?

  • Impressing OEMs
  • In order to verify and prioritize our ideas (get “buy-in”) and build partnerships and future sales opportunities
  • Including part-time automated driving in a world of mixed manual and automated cars
  • Better than our competitors, and novel, patenting ahead if possible
  • Presented in a story seamlessly and compatibly with the public demo
  • Not a demonstration of existing/pending Bosch products
  • Aligned with CC
  • Focusing on a small set of compelling things, in one integrated demonstrator (plus perhaps a separate vision video area)

The key objective of this project is given by that statement. All project activities and outcomes shall be tailored to meet that challenge.

  • PHASE 1 - Concept


  • PHASE 2 - Visual Design


  • PHASE 3 - Physical Components


  • Holographic Animation - LLR


    Table top Hologram

Automated Driving
Highway Pilot

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