Role: Creative Manager UX/UI

Faraday Future (FF) is the pioneer of the Ultimate AI TechLuxury ultra spire market in the AI EV era, and the disruptor of the traditional ultra-luxury car civilization epitomized by Ferrari and Maybach.

Vision

The in-car experience you love like your phone.

Mission

To build and continuously improve an intelligent and immersive product that adapts to and delights drivers and passengers every single day.

Strategy

Open App Ecosystem | Providing choice for users | Driver apps optimized for low driver distraction

Intelligent and Conversational Voice Assistant | Talk, don’t touch to interact with the product | Product learns user’s preferences and makes pro-active recommendations

Integrated Driver + Passenger Experience | Every seat is a great seat | Living-room-on-wheels enabling both individual and communal experience

Seamless, Intuitive and Snappy User Interface | Smartphone-class UX

Visual Language

Mobile App.

Web

IN-Car HMI

Visual Language 2.0

Lighting Sequence

CES Reveal EVENT

FF91

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