The goal of the project was to understand the customers journey with a potential anchoring product range and derive service opportunities to shape a new customer-centric go-to-market strategy. Furthermore the scope was to continue the ongoing development of the Quick Fixer, an anchoring tool for the concrete construction industry.
A new customer journey has been developed using service design approaches such as stakeholder interviews and customer journey mapping. The final deliverables such as top findings, design principles and opportunity areas provides a framework (online / offline) for a new go-to-market strategy for concrete anchoring.

• Stakeholder Map and Current Customer Journey
  
  











• Service Ideas - 8 out of 28
  
  












• Optimized Customer Journeys - Know Now
  
  














• Optimized Customer Journeys - Crowd Supply